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ECG Western Region Launches Media Education Campaign


The Electricity Company of Ghana in the Western Region has launched a media education campaign to sensitise customers about the Company’s operational processes.
The campaign, which takes the form of radio interviews on two radio stations per district, is part of measures to continuously engage customers in all eleven operational districts across the Region. The aim is to reposition the Company as an accessible and caring service provider and create the opportunity to know at first hand, concerns of customers and the public relative to our customer service.
It comes in the wake of increased reports of alleged misconduct by staff and some 3rd party contractors. The campaign, thus, focuses on briefing customers about the approved service connection charges, illegal collection of money by staff and 3rd party contractors, the effects and consequences of illegal connections and the Company’s revenue collection drive.
So far, six districts have been visited: Empire FM and Skyy Power FM in Takoradi District; Radio Shama and Radio Silver in the Sekondi District; Henex FM and Adehye FM in the Bibiani District; Rivers FM and Apollo FM in the Bogoso District; Ankobra FM and West End FM in the Axim District; New Day FM and West FM in the Half Assini District.
Speaking about the rationale for the media campaign, the General Manager of the Region, Ing. Jacqueline Ofori-Atta, noted that aside the frustration and general discontent occasioned by the intermittent power cuts as a result of faults in the network, other factors including the attitude of staff and activities of some third party contractors have cast the ECG in extreme bad light.
“There have been reports of various forms of staff misconduct – extortion, charging unapproved rates for service connection and delay in response to faults. Many customers have confessed having one negative experience or the other with the Company. Management has also received reports of extortion and impersonation of staff by some staff of 3rd party contractors. These have together, contributed to sinking our image to an all-time low, eroding the confidence of the public in our abilities and efficiency”, she noted.
“With a relatively improved power situation, albeit temporary, it is necessary for the Company to begin repairing its tattered image, and restore some lost public confidence in the shortest possible time. This will positively affect our revenue targets and project ECG as a sensitive and effective Company, interested in the welfare of its customers”, she further disclosed.
The Public Relations Officer, Mr. Philip Osei Bonsu, who is leading the media campaign, also noted that an increased public awareness about the Company’s operational processes will help prevent a lot of the staff misconducts.
“Beyond the community durbars and Town Hall meetings which are currently ongoing to sensitise customers about these issues, we believe that the huge reach of these radio platforms will afford us a unique opportunity to clarify our operational processes and clear some misconceptions. It is our hope that through this campaign we will effectively communicate the efforts and measures we have instituted to correct the various challenges in our operations he noted”.

PHILIP OSEI BONSU
PRO/WR

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